CAMPAIGN TO CHANGE TRADITIONS

Much like the baby boom generation of the U.S. the Chinese have a similar problem of an aging majority. By 2050, the majority of the population will be over 50 years old. That means, according to traditions, a typical household will have 4 grandparents, 2 adults, and 1 child. The trend lately is to move to the city, which has small apartments built into tall skyscrapers. More than the majority of families will find it difficult to maintain these living arrangements. This campaign was designed to help make the young Chinese families aware of possible future issues so that solutions can be conceived and traditions can be evolved.