METRO DETROIT'S

FRACTIONAL BRAND DIRECTOR

I step in where brands stall.
Strategy, systems, and creative execution

Take a deep dive into how I work with Businesses

Brand Psychologist, Campaign Creative, Graphic Designer, Marketing Strategist, Amazon Optimizer, Brand Creative, Copywriter, Web Designer, Logo Designer, SEO Wix, Packaging Designer, Brand Designer, Brand Strategy, Marketing Strategy, Creative Strategy. Brandon Sturgis Fractional Brand Director Brand Psychologist Creative & Campaign Lead Brand Systems Architect Decision-Maker for Growing Brands Builder of Brand Intelligence

TRADITIONAL BRANDING IS DEAD | CHARACTER BRANDING LIVES |

Logos with strategic intent

A curated suite of marks built from brand core to execution. Not trendy designs, but logos engineered for clarity, personality, and real-world impact.

LOGOS

Purpose-driven brand storytelling

Concepted a brand rooted in work ethic and legacy, using strategic storytelling, visual identity, and experiential elements to elevate meaning and audience connection.

HARTOD INSPIRED BY CARHARTT

Brand repositioning + disruptive go-to-market launch

Reframed a fragmented brand around a bold Jester character, led strategy and execution, and produced a standout GTM campaign that shook up a stale category.

NANO MAGIC'S JESTER HAS NANO BALLS

Brand launch + strategic market entry

Built Megalit from ground up with brand direction, creative, and systems that broke through in a saturated Miami fitness market - bold identity, cohesive launch strategy, and integrated digital + physical presence.

MIAMI GETS MEGAFIT AT MEGALIT

Heritage-informed packaging innovation

Revitalized packaging by blending classic 90’s visual logic with modern brand psychology. Preserving recognition while injecting energy, clarity, and brand character.

THE FUTURE OF A BRAND LOOKS TO THE 90'S

Brand reposition + audience realignment

Refocused a flailing clothing brand away from a limiting affiliation and toward a universal identity with purpose, voice, and momentum. From founder frustration to community resonance.